Here is the synopsis of our sample research paper on Price, Placement and Promotion for a Madagascar Resort. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 4 page paper develops the outline and justification of a marketing plan for an up market resort in Madagascar. The product has already been created so the marketing plan looks only at the price, placement and the promotion. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEmadhotel.rtf
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Unformatted sample text from the term paper:
case the product is already designed. Price When a price is set, this needs to consider not only the price that will be
paid by the consumer, but also the requirement for discounts and to build in any payment terms that the company is going to allow for the retailers. There needs to
be price set that will allow an acceptable mark up for the distribution channels, in this case tour operators and travel agents otherwise there will be no sell the product
or service, this also has to be one that will give the resort a profit that is acceptable but also result in a price that reflect the products values and
attracts the target market (Kotler, 2003). This is a premium product, and as such the image needs to be maintained with a
premium price, but to gain the levels of visitors we also need to consider the potential demand to match the supply and stimulate the demand. This is a market where
there are contracts with holiday companies settled a year in advance, the prices need to be competitive so that the package tour companies will find them appealing and want to
sell them in the brouchers. For this we need to look to similar establishment and have a mid range price for the premium market aimed at both the tourist and
the golf market. This will also help the hotel to plan wit the advance bookings as this will guarantee income. However the product needs to offer something special in terms
of differentiation (Hooley et al, 2003). The market for the golf may see a higher level of direct booking and the
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