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Essay / Research Paper Abstract
This 3 page paper looks at an article that critiques the way ticket sales took place to African nations. The paper looks at how they suffered as a result of price discrimination, describing the problem and how it occurs. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEfootPD.rtf
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Unformatted sample text from the term paper:
that bought tickets, but this tournament, having previously been described as a "real African World Cup" had sold tickets to only 11,300 from other African states. This indicated a very
poor take up of tickets, especially when it was considered that five African nations, besides South Africa, all qualified. As the aim was to be able to get the football
fans to attend there was a failure to realise this goal This is an is not only in terms of the failures
to sell tickets for the 2010 World Cup, but the potential impact that similar producing practices may have for the World Cup in Brazil; another country in a continent where
there are many other poor nations, many of whom may qualify. When looking at the underlying issues it appears that the price of the ticket sales to individuals outside
South Africa may have been high. It is noted that airfare issues may have been one barrier, but when looking at the price differentiate and the high cost it may
be argued that there was price discrimination taking place. Price discrimination can take place in several ways. Primary price discrimination is epitomised with optimal pricing. In a perfect model
of optimal pricing, also know as perfect price discrimination the company will be able to divide the market into individual consumers and then charge them the price they are each
prepared to pay (Nellis and Parker, 2006). If the company was able to follow this model then it would be possible for
the firm to maximise their revenue by extracting all of the consumer surplus that lies beneath demand curve (Nellis and Parker, 2006). In a supply and demand equation there will
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