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Essay / Research Paper Abstract
A 10 page paper. Prevnar is vaccine from Wyeth Lederle. This vaccine has been shown to be effective in preventing invasive pneumococcal disease in small children, in fact, it was credited with reducing the incidence of pneumococcal diseases by 40 percent in its first year. This essay is divided into these sections: product life cycle and market demand; demand forecast; new product development, quality function, and operations system design. The paper explains the FDA approval process, the capabilities of Wyeth, who produces Prevnar, and the demand for the product. 2 illustrations included. Data included. Bibliography lists 7 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGprvnr.rtf
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Unformatted sample text from the term paper:
a couple of illustrations but given the examples, it should be easy for the student to fill in with the other graphics.] Product Life Cycle and Market Demand Prevnar is
one of the latest releases from Wyeth Lederle; it is a Pneumococcal Conjugate Vaccine (PCV-7) (CDC, 2001). This vaccine has been shown to be effective in preventing invasive pneumococcal disease
in small children (CDC, 2001). Prior to Wyeths development and release of Prevnar, "pneumococcal infections caused approximately 700 cases of meningitis, 17,000 cases of bacteremia - blood stream infections -
and 200 deaths each year in children under age five" (CDC, 2001). The most severe infection this drug prevents is meningitis (CDC, 2001). Approximately five percent of children under the
age of 5 years who contract pneumococcal meningitis will die of this disease (CDC, 2001). Wyeth, formerly named American Home Products (Wyeth, 2002). is a leader in the research and
development of numerous types of health care and medical care products (Wyeth, 2002). The major divisions within the company include: Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health
(Wyeth, 2002). Through its different divisions, the company is involved in discovering, developing, manufacturing and marketing pharmaceuticals, vaccines, biotechnology products and non-prescription medicines (Wyeth, 2002). This paper focuses on Prevnar,
which is in the vaccine division. Wyeth manufactures other vaccines, including: * FluShield(r), Influenza Virus Vaccine, which helps to prevent getting influenza; * Pnu-Imune(r) 23, Pneumococcal Vaccine, which helps
to prevent pneumococcal diseases in adults, such as pneumonia, * HibTITER(r), Haemophilus b Conjugate Vaccine, which helps to prevent Haemophilus influenzae type b, also known as Hib disease, including
meningitis, in children (Wyeth, nd). The Market Portfolio is presented in the following illustration. Demand Forecast The model used and brief explanations for the products in the
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