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Essay / Research Paper Abstract
This 5 pager paper looks at the potential value that may be created if Microsoft acquires Yahoo and the way this may benefit shareholders of firms as well as the impact on the finances of the company and the impact on the market. The bibliography cites 5 sources.
Page Count:
5 pages (~225 words per page)
File: TS14_TEyahoomicro.rtf
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Unformatted sample text from the term paper:
the two firms that have search engines in second and third and third place behind Google to become a larger second place company. In 2007 when the idea of this
acquisition first surfaced there were mixed thoughts, the potential culture clash had been noted, with the argument that despite changes in the way Yahoo operates as it has matured and
become older, there is not the same hard focus on the bottom line that is seen at Microsoft (Albanesius, 2008). Microsoft may have a history of making acquisition, but the
questions remains, how would they be able to add value for the shareholders for both of the firms? The move would not significantly
change the major players, bringing them, together would simply create a much large second place actor, who is more able to compete with Google, but it may also focus
competition on two firms so that there is less chance of other firms to compete, a duopoly. With increases market power and a more secure position there is the first
potential way of creating value for the shareholders, with the way integration takes place. One of the main motivation behind mergers and acquisition is to be able to create value
while cutting costs; creating higher levels of efficiency by the elimination of redundant facilities, products or personnel and by the company now being able to choose the most profitable product
mix (Pilloff, 1996). This idea of value creation in this acquisitions supported by the words of an Steve Ballmer in an interview with the Wall Street Journal stated that
the company would not need to offer everything (PC Magazine Online, 2008). When Ballmer was being interviewed he was talking about the
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