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Essay / Research Paper Abstract
Telesp is one of the four major telecom supplier in Brazil, this 3 page paper suggests tree strategies for the company to se to increase sales and move forward. Each suggestion is listed with three advantages and three disadvantages. The bibliography cites 2 sources.
Page Count:
3 pages (~225 words per page)
File: TS14_TEtelesp.rtf
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Unformatted sample text from the term paper:
Brazil telecom that are larger, the company needs to innovate in order to survive. Here we will look at innovations or strategies that could be followed. Suggestion 1; Increased investment
in the infrastructure and the bundling of packages for internet users. The level of teledensity in Brazil is very low and since 2002 it has been decreasing rather than
increasing (LX Com, 2006). The presence of wireless technology has seen an increase in the growth of cellular telephone. But even with increased interest and take up of broadband there
is not an increase take up of wired terrestrial telephones. To increase the customer based investment in the wired network would open up many of the potential market. However
there is also a difficulty with this as the wired networks are not the most cost effective way of making calls. Advantages 1. Increases the potential target market 2.
Packages will give advantages over the single suppliers 3. Investment will increase the asset base Disadvantages. 1. The strategy will require capital to be invested 2. The returns may have
a long payback period 3. The competition may also benefit with the requirements to unbundle local loops. Suggestion 2; Offer VoIP as an add on to Broadband Services
Voice over Internet Protocol (VoIP) is becoming more popular with a range of suppliers and VoIP is not accounting for 36% of all of
international calls made going out of Brazil (LX Com, 2006). Offering this service could attract and keep customers, but may also result in decreased income. Advantages 1. This is
a long term strategy and with the offering of VoIP may help prevent the loss of customers to companies who do offer these services, such as Skype. 2. The
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