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Essay / Research Paper Abstract
This 4 page paper identifies the potential acquisition target for Google; Guruji the Indian-based search engine. The reason for the recommendation is presented and consideration is given to the way in which the acquisition may be financed. The paper ends by identifying two further potential acquisition targets for Google. The bibliography cites 6 sources.
Page Count:
4 pages (~225 words per page)
File: TS65_TEgoogaqus.doc
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Unformatted sample text from the term paper:
potential firms which may be attractive in terms of the benefits and acquisition may bring to Google. One potential acquisition is Guruji. This is an Indian search engine, developed and
run with in the country. This is attractive for Google for a number of reasons. Firstly, India is a market where Google has demonstrated a desire to increase market share,
seen with the strategic alliance that the organisation is undertaken with some Bollywood films company Red Chilies Entertainment (The Economic Times, 2011). Google already has a strong position with in
the Indian search engine market with a 65.5% market share (comScore, 2011), but it is a market position could be improved when compared to the market share it has in
areas such as the UK where Google has a market share of 92% (Murray, 2011). Guruji is attractive as it is an Indian-based search engine, designed specifically for the
Indian market, with its head office in Bangalore (Guruji, 2012). The company may be a suitable acquisition target as although founded in 2006 it is still being funded through venture
capital (Guruji, 2012). If Google can make a sufficient offer there is a good potential for a sale to be realised, as most venture capital funds are not looking for
long-term investment, and usually have an exit strategy which includes selling, either to another company or through an initial public offering. Question 2 - Financing In order to finance a
takeover of Guruji there are a number of potential approaches, involving the use of debt or equity. A common tool for takeover is the use of a share swap, where
a set number of shares are used to purchase the shares the owners hold in the target company (Howells and Bain, 2007). As a company funded by venture capital, that
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