Here is the synopsis of our sample research paper on Porters Five Forces and PEST Analysis of Southwest Airlines. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6 page paper is an analysis of Southwest Airlines using Porters Five Forces model and a PEST analysis. The different factors are all examined separately in a concise manner. The bibliography cites 18 sources.
Page Count:
6 pages (~225 words per page)
File: TS65_TESW5force.doc
Buy This Term Paper »
Unformatted sample text from the term paper:
Five Forces Threat of competitors/industry structure The industry in which Southwest competes is an Oligopoly, meaning that there are relatively few competitors in the industry and that action by the
larger competitors will be able to influence the entire industry (Aguirregabiria and Ho, 2012). An oligopoly may develop as co-operative or competitive, despite the code sharing, the industry has emerged
as highly competitive (Belobaba et al, 2009). This sees many airlines competing heavily on price and with the use of marketing as well as tools such as loyalty programs. However,
as Southwest is now the largest US domestic carrier since their acquisition of AirTran (Southwest Airlines, 2012), the firm is in a strong position to compete. However, this remains a
force where due to the high level of well established and highly competitive firm in the industry remains a significant threat. Threat of New Entrants The aviation industry is
one that has a number of barriers to entry; these include the need to obtain licenses and the attractive take off and landing slots at airports (Belobaba et al, 2009).
This increases the difficulty for new airlines, as gaining these lines as well as the capital needed to start up an airline, even if airlines are leased tends to be
high (Belobaba et al, 2009). The high level of concentration and use of existing brands also create a barrier for new airlines, as many rimes consumers will wish to stay
with firms they know rather than try a new unknown service (Kotler and Keller, 2008). However, while it appears unlikely that there will be a significant infliw of new
competitors, even a single firm can gain market share and impact on the business, as seen with JetBlue, who compete directly with Southwest and interestingly were started by former Southwest
...