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Essay / Research Paper Abstract
This 4 page paper looks at the position of an individual managing the well-known model Helena Christensen, presenting an analysis utilizing Porters Five Forces Model to assess the competitive environment and the influences that may be felt. The bibliography cites 3 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEP5helena.rtf
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Unformatted sample text from the term paper:
decision-making process. A model which can be highly useful is that of Porters Five Forces. Looking at the position of a firm managing the well-known model , the different forces
can be considered individually. The first force we will consider it the threat of a new entrant into the market. If a new competitor enters the market it can be
interpreted as a threat which is attempting to take away some of the market share of the existing companies in that sector. The first thing to consider in this instance
is how easy is it for a competitor to enter the arena by analysing the existing barriers to entry (Mintzberg et al., 2008). The main barrier to entry for this
market is the ability of any manager or management company to gain high profile clients that will be needed to attract major clients. The management companies may also find it
difficult to gain contracts with large clients due to high level of competition and the way in which the needs of the client already well served by the existing competition
within the marketplace. However, aside from these barriers to entry there are few other barriers to entry, and with few barriers to exit this can be an attractive business for
new competitors. The second of Porters five forces we will consider is that of rivalry within the existing market place. This rivalry may
take several forms, and will depend on the competitive structure of the industry. If the market is a monopoly then there is no competition, if there are a few competitors,
but not many it may be an oligopoly and there may still be little competition as there may be collusion as was seen by many of the oil companies in
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