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Essay / Research Paper Abstract
This 7 page report discusses the ways in which
popular culture marginalizes older people in the overall social
stratification of America. One way to do that is to consider the
ways in which older people are portrayed in the media and no
single aspect of the media is more pervasive than advertising.
Bibliography lists 8 sources.
Page Count:
7 pages (~225 words per page)
File: D0_BWaged.rtf
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Unformatted sample text from the term paper:
pervasive than advertising. Bibliography lists 8 sources. BWaged.rtf Popular Cultures Treatment of the Aged -- The Example of Advertising
By: C.B. Rodgers - November 2001 -- for more information on using this paper properly! Introduction The treatment that popular culture most often gives
older people is one that has little to do with the realities of aging or the truth regarding the lives of the elderly in America. It is easy to understand
that the system of human social stratification requires that people acknowledge that they are, as individuals, part of a much larger group of people that share certain similarities with them.
For example, a "middle-class" neighborhood in "middle-America" would denote a broad range of characteristics - values, economics, lifestyles, political opinions -- which are held in common and are, ostensibly,
representative of "mainstream" America. From the sociological perspective, all human societies develop social and biological stratification which, in turn, results in the development of specific classes of people who occupy
certain positions in the larger development of a society. In the July 29, 2000, issue of America, the author points out that: "Demographers predict that the numbers of elderly people
will double in the next 30 years" (pp. 3). As the population of America ages with the largest demographic "bump," the baby boomers, moving into their retirement years, it
is worth a more careful consideration of the ways in which popular culture marginalizes older people in the overall social stratification of America. One way to do that is to
consider the ways in which older people are portrayed in the media and no single aspect of the media is more pervasive than advertising. Advertising Ageism While a great deal
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