Sample Essay on:
Pop Art and Happenings in the United States During the 1960s

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Essay / Research Paper Abstract

An 8 page paper which examines how the declaration of Claes Oldenburg in 1961, “I am for art” reflected the purpose of pop art and how Oldenburg and his contemporaries manifested the shopping list of desires in their works of visual art. Bibliography lists 11 sources.

Page Count:

8 pages (~225 words per page)

File: TG15_TGcoimart.rtf

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Unformatted sample text from the term paper:

II economy and although there was still a hint of a Cold War nuclear threat in the air, the decade began with an overwhelming sense of optimism. It seemed as if the American Dream was attractively packaged and well within everyones reach. A polished and politically savvy politician named John F. Kennedy represented this youthful American resurgence and collective belief that anything was attainable through unwavering commitment and a desire to make it happen. Although American culture had always been condemned as vulgar by European elitists, it, too, was coming into its own in the 1960s. Culture reflected and celebrated consumerism in all its forms. French scholar Alain Touraine observed in his 1995 text, Critique of Modernity, "It has long been obvious in the United States... that exclusion from the world of production and consumption encourages ethnicity, or in other words, an awareness of ethnic identity... [T]hose who are no longer defined by the work they do, largely because they are unemployed, define themselves in terms of what they are and, for many of them, this means their ethnic background... Collective action now means falling back on an increasingly mythical identity or succumbing to the fascination of the bright lights of consumption" (Vincent 96). The art and artists that characterize the 1960s represented not simply a diverse ethnic identity but also received inspiration from a burgeoning market that featured an endless number of products, appliances, "must have" gadgets and fast food (Goldstein 270). In 1961, English critic Lawrence Alloway dubbed the artistic craze "pop art," and soon rabid consumers were purchasing works that had miraculously transformed the mundane into cutting-edge art (Goldstein 270). There was former billboard painter turned pop art visionary James Rosenquists imposing images of "Pepsodent smiles and whitewall ...

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