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Essay / Research Paper Abstract
This 3 page paper considers the difficulties of Polaroid between 2000 – 2001, the reason behind the problems and the impact on the creditors. The bibliography cites 4 sources.
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3 pages (~225 words per page)
File: TS14_TEpolaroid.rtf
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in 1929 (Polaroid, 2005). However there were former orders fulfilled by Land with Kodak in the years before the formation and trading as the Polaroid Corporation. A number of
different products are created using the polarizing patent, and in the 1940;s there are stereoscopic films produced for the US forces (Polaroid, 2005). In 1944 the product for which Polaroid
is possibly best known is conceived, that of an instant camera. This camera is then presented to the Optical Society of America in 1949, showing a one step photographic method,
where photographs would be ready in only 1 minute of being captured and in 1948 it was first sold in Boston (Polaroid, 2005). Therefore, we have a company with
a history of innovations and an ability to take make the most of first mover advantage. By the 1990s Polaroid is looking at computerised products, including digital camera (Polaroid, 2005).
The company also has to take aggressive moves to protect its patents, which result in a payment of $925 million following a fifteen year court case against Kodak (Polaroid, 2005).
However, there were difficult times ahead, which were seen clearly in 200 - 2001. There were many problems faced at this. During this time we see the stock value
become more erratic and fall, and with earnings falling there had to be the suspension of dividends, breaking a thirty year history (Munarriz, 2001). The company was making losses and
needed to cut costs and was facing increased competition form a number of companies. Many new entrants had entered the market, digital camera were increasing in popularity and as
well as competing with traditional competitors, such as Cannon, Olympus and Pentax, all of which undertook sales of different camera types, but were no competing more directly, there were also
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