Here is the synopsis of our sample research paper on Plan for Selling an Ice Cream Machine. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 18 page paper is a comprehensive marketing pan to sell an new type of ice cream maker. The paper examines the potential market, the competition and presents the unique selling point. The paper identifies the target market, proposes a way of selling the product using the 7 P’s model and presents a budget and cash flow projection for the first year. The bibliography cites 11 sources.
Page Count:
18 pages (~225 words per page)
File: TS14_TEiceplan.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
a new and unique ice cream making machine that working by making ice cream in the freezer. This unique idea positions the product to compete with the sale of ice
creams rather than only other ice cream makers. The method of sales is projected at direct marketing and sales, which is cost effective and aims to develop a plan which
will create a net profit of more than ?150,000 in the first year for an investment of ?4,250 and starting stock.
Table of contents 1. INTRODUCTION 3 1.1 The Product 4 2. MARKET ANALYSIS 5 2.1 Ice Cream 5 3. Competitor Analysis 9 3.1 Ice Cream Making Machines 9 3.2 Ice Cream 12 5. SEGMENTATION 13
6. UNIQUE SELLING POINT 15 7. MARKETING MIX 16 8. SWOT ANALYSIS 18 9. CASH FLOW 19 10. CONCLUSION 20 REFERENCES 21 1. Introduction The identification of a potential gap in the market
can reveal a good opportunity for a new business. The issue will then be whether or not a market exists or can be created and if the idea can be
developed into a feasible plan. A market that is increasing in size and is projected at continuing to increase is the ice cream market, there has also been a
shift in the type of demand that is seen, with a greater level of demand for home products and premium products. Products that offer not additive and appear to be
natural with premium quality products have seen the highest level of growth. The purchase of ice cream is also seeing a shift towards the take home packs and bought rather
than made in the home for several reasons, the idea of making ice cream may be attractive, but it is time consuming and perceived as complex and machinery can be
...