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Essay / Research Paper Abstract
A 6 page paper. A small company that makes diverse products is considering expanding globally. The paper discusses what the company needs to do and what the need to consider before entering the global market. In this case, entry would be through exports. Bibliography lists 7 sources.
Page Count:
6 pages (~225 words per page)
File: MM12_PGable9x.rtf
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Unformatted sample text from the term paper:
such an expansion. Given the nature of Able Corporations products, the company would begin global expansion through exporting the products that have a high probability of success in other countries.
Also, given the size of the company, an assumption is made that they will export products rather than setting up manufacturing plants in other countries. The first step for any
company is to identify their core competencies. Abel manufactures a diverse array of products: lawn mowers, lawn furniture, power tools, microwave ovens and ranges. Based on this report, the company
has different core competencies, claiming expertise in each of these diverse products that span industries. The company needs to access their sales records to determine which of these products are
the biggest sellers. They need to access their balance sheet and income statements to determine which of this assortment of products is most profitable for the company. These may be
the products the company decides to export first. Another report Able executives need to review is whether or not their existing large distributors, i.e., Sears and Wal-Mart, are already stocking
any of their products in their overseas operations. The easiest way for Able to expand globally is to arrange with large companies who are already purchasing their products to stock
them in their international stores. Able Corporation would establishes goals and objectives regarding global expansion rather than a mission statement. These goals may be broad to begin with. For
example, a goal could be to penetrate the European market (or the United Kingdom market or the Asian market) with specific products. The product must meet the needs of
the consumers in the other countries. This writer knows, for instance, that both the Germans and the French spend a great deal of time outdoors, therefore, lawn furniture and lawn
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