Here is the synopsis of our sample research paper on Piggy Bank Cash Back Promotion. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
A 3 page memo to Piggy Bank's product development team explaining the process of selecting hypotheses and the rationale of including a null hypothesis. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: CC6_KSstatPigBnk.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Cash Back Promotion Date: Piggy Bank seeks to design and implement a cash-back incentive for customers. The purposes will be to
increase customer use of Piggy Banks credit card products; enhance customers view of the value of Piggy Banks credit products; and enhance Piggy Banks relationships with its business customers.
Identified alternatives include offering a cash-back incentive either through (1) traditional retailers or (2) online retailers. At present, traditional retailers not only serve
many more customers than online retailers, they also attract the greatest share of revenues from sales. The situation continues to change as online shopping continues to become more secure
and more convenient, however, at it is difficult to determine which would be the most beneficial using only superficial assessment. Assignment of hypotheses and statistical analysis can provide a
much more useful indication of which promotion type that Piggy Bank should choose. The null hypothesis serves as a "benchmark" indicator of whether
changes in conditions result from experimentation or from chance alone (Electronic Statistics Textbook, 2003). A common distinction in statistical analysis is that of the null hypothesis, which should not
be rejected if critical value exceeds calculated value. When calculated value is greater than the critical value, however, the researcher should reject the
null hypothesis. This means that observed changes can be attributed to the action of the study, whether that action be truly experimental or qualitative in its approach. Threshold Values
In most research efforts, a p value of .05 is considered to be borderline in its use for rejecting or accepting the null
...