Here is the synopsis of our sample research paper on Phoenix; Mikes Bikes. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 16 page paper examines a case supplied by the student which concerns Phoenix a bike company operating in a fictitious environment, The paper conducts a PESTLE analysis, a Porters Five Forces analysis, a portfolio analysis and a value chain analysis. The bibliography cites 8 sources.
Page Count:
16 pages (~225 words per page)
File: TS14_TEmikebike1.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
Protected by a ban on imports the company have developed and is making a profit. The company has lost some market share but appears to be creating value for the
shareholders and is in second place when it comes to making profit. The company has many opportunities, including increasing market segments and potential value creation though the value chain, as
well as facing threats in the future from the existing competition. 1. Introduction To understand a company and the way it can compete the company needs to be understood
in terms of the context within which it operates. There are a range of tools which can be used to examine the Macro and Micro environment. In this paper we
are examining the hypothetical Phoenix company, manufacturing and selling bikes. 2. PESTEL Analysis Political influences The industry we are looking at has a range of political influences. The first must
be seen as the level of protectionist policies that have been put in place. The government has set up the current situation with a range of moves that have created
the current competitive structure. There was the initial policy of setting up five different bike companies, all compeering by making the same bikes and all having the same start. This
may be seen as a policy to encourage competition, allowing the industry to develop and become efficient. The policy was supported with the banning of imports except in one area,
the small cheap computer bikes which were provided at a low cost from third world countries. These bikes were allowed in as they were not produced by the new companies.
All other bikes and bike parts imports were banned, creating a secure market for these five companies, of which Phoenix is one. However, other political impacts have been the
...