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Essay / Research Paper Abstract
This 15 page paper discusses the Philip Morris Tobacco Company, one part of Philip Morris Companies. They also own Kraft Foods and Miller Beer, among others. The essay discusses the legal, political, and socio-cultural environments in which Philip Morris must operate. As everyone knows, these environments have placed major challenges in the paths of all tobacco companies. Still, they flourish as a result of exceptional marketing campaigns. The writer discusses the company's goals, marketing strategies and tactics. Court cases and allegations from anti-smoking activist groups are also reported. Bibliography lists 21 sources.
Page Count:
15 pages (~225 words per page)
File: MM12_PGphilip.wps
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