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Essay / Research Paper Abstract
A 9 page paper discussing the pet care industry, PetSmart and Camp Bow Wow. The current status of the pet care industry should persist for some time; that is to say it should continue to grow regardless of the course the national economy takes. People's pets increasingly are members of their families, and pet owners will favor businesses that hold that same view. Bibliography lists 10 sources.
Page Count:
9 pages (~225 words per page)
File: CC6_KSstratPetCare.rtf
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Unformatted sample text from the term paper:
the makers of Pedigree brand pet food revealed that 95 percent of pet owners surveyed refer to their pet as a member of the family, and 55 percent claim that
their pets are good substitutes for children (Devaney 14). More than 63 percent of US households have at least one pet, and more than half have two or more
(PetSmart, Inc.), explaining in part the gains of the pet food market. Worth $53 billion in 2005 (pet food alone, excluding toys, day care and veterinary care), the market
for pet food is expected to increase to $65 billion in 2010 (PetSmart, Inc.). It is in this type of environment that retailer PetSmart and doggie day care provider
Camp Bow Wow operate. The Pet Care Industry Empty-nesters rely on their pets for company, and increasing numbers of people view their pets
as substitutes for children. "Changing lifestyles mean people are more willing to buy premium packaged foods for their animals, as well as luxurious treats and accessories. With social-networking site
Facebooks spin-offs Dogbook and Catbook racking up 700,000 members, its clear that people have come a long way from simply viewing dogs as guards and cats as rat-catchers" (Delaney14).
As stated, the pet food industry already generates more than $53 billion in sales; accessories and nonessential services (i.e., excluding veterinary care) creates another
$38 billion (Koncius H1), a figure expected to increase to $41 billion by the end of 2007 (Earnest C1). Whether this trend can continue in the face of economic
uncertainty is unknown, but many have been pleased to say in the past that pet-related businesses are one of the few "recession proof" businesses. As peoples views of their
...