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Essay / Research Paper Abstract
A 4 page paper discussing the influence that persuasive advertising can have on consumers’ purchasing decisions. Many people like to think they are not influenced at all by the many advertising messages bombarding them each day. Closer inspection, however, reveals that we likely are affected by advertising more than we care to admit. In a single commercial break included within the “Dr. Phil” show airing on September 17, 2004, four separate commercials appealed to consumers’ search for value; desire for physical attractiveness; health concerns; and responsibility for their pets. No sources listed.
Page Count:
4 pages (~225 words per page)
File: CC6_KSadvPersuade.rtf
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Unformatted sample text from the term paper:
to think they are not influenced at all by the many advertising messages bombarding them each day. Closer inspection, however, reveals that we likely are affected by advertising more
than we care to admit. In a single commercial break included within the "Dr. Phil" show airing on September 17, 2004, four separate commercials appealed to consumers search for
value; desire for physical attractiveness; health concerns; and responsibility for their pets. Value Many young vehicle shoppers gravitate to fast and slick models,
but those with the means to purchase new and expensive pickup trucks often are older. A commercial for the extended cab Chevy Silverado clearly targets older buyers, evidenced in
part by the music that plays in the background: Steppenwolfs "Magic Carpet Ride" popular 25 years ago. Narration uses words such as "dependable," "long-lasting" and "full size" to
describe the Silverado. An additional incentive for those residing in East Tennessee is that Chevrolet is offering the addition of graphics for the Vols of the University of Tennessee.
In addition to stressing the trucks dependability and durability, the manufacturer also is offering zero percent interest to those with excellent credit.
In a twist for those not qualifying for zero interest, GMs financing arm, GMAC, offers incentives worth $4,500. Physical Attractiveness Those viewing product
advertisements such as that for Pantene Pro V(r) intellectually understand that what is shown on commercials is not necessarily indicative of the results they can obtain through use of the
product being advertised. Nevertheless, we are taken with the computer-enhanced images of long, silky, glimmering hair. Most understand that using the product
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