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Essay / Research Paper Abstract
This 10 page paper is personal development plan based on information provided by the student. Written in 4 parts the first part of the paper looks at career aspirations and the desire to work in marketing, the second part of the paper discusses the skills and competencies that would be required to work in marketing. The third part of the paper discusses potential strengths and weaknesses of the student and the last part of the paper considers the way that everyday events can add to the basic skills and competencies that student can transfer to the workplace. The bibliography cites 4 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEpdp001.rtf
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Unformatted sample text from the term paper:
to medium term so that long term goals can be achieved. The student wishes to work in marketing. When deciding which industry to working the first stage is to
define that industry. Boone and Kurtz (1998) define marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to
create and maintain relationships that will satisfy individual and organizational objectives". This demonstrates a wide scope and scale of the subject marketing, the different directions at a career in marketing
to take. In order to progress and realise ambitious career aspirations it is important to get a grounding with relevant experience in all areas of marketing. With such a huge
potential area of interest, any initial post taken will need to offer the opportunity to gain experience and knowledge across the spectrum of activities. This will facilitate the medium and
long-term aspirations as well as benefit to any potential employer. The initial goal is to gain a job in the marketing department of a multinational company. A multinational company will
provide a greater potential to develop the transferable skills learnt during undergraduate and postgraduate education. The initial post targeted will be that of a graduate entrant position. This will allow
for an increased knowledge to develop as well as a broad foundation in marketing to be pursued. Many graduate programmes last for a period of time, such as two years,
they are structured so that during the set period the recruit can undertake a broad range of duties. As marketing involves a wide number of disciplines graduate entry post will
be valuable to develop a range of skills and find where strengths and weaknesses lie to facilitate further development. By pursuing a post with a multinational company it is also
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