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Essay / Research Paper Abstract
This 10 page paper compares the performance of Coca-Cola and PepsiCo for the 2007 – 2008, looking at profitability, efficiency and liquidity as well as the share price performance. The bibliography cites 5 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEcokepepsi08.rtf
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Unformatted sample text from the term paper:
a wider range of products such as interests in foods. Both seeks to utilize a leadership strategy, and at the current time Coca cola is the global leader for colas
and Diet Pepsi leads the diet drink market, both firms also seek sell good with the use of customer relationships that may be seen as strategic alliances, such a s
Coca-cola with McDonalds and PepsiCio with Yum! Brands, owners of Pizza Hut and KFC as well as other food outlets. In order to assess their performance a ratio analysis
may be of benefit. The first measure is the gross profit. The gross margin is expressed as a percentage. This is the level of revenue that remains when all
of the direct costs for producing the goods or services are deducted form the revenue. This indicates the level at which direct costs account take up revenue. This demonstrates that
Coca cola have a better performance level, although looking at the composition of the equation Pepsi have a higher sales level and a higher profit level and Figure 1 Gross
profit Coca Cola Pepsi Gross profit 2007 2008 2007 2008 Revenue (a) 28,857 31,944 39,474 43,251 Cost of goods sold (b) 10,406 11,374 18,038 20,351 Gross profit (c)
(a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.39% 54.30% 52.95% The next consideration is the operating profit. The operating profit margin is expressed as
a percentage. This is the revenue after all direct and indirect costs have been deducted. A well as the direct materials, there are also the indirect costs such as
wages and administration, these are also known as the overheads. Here Coca cola still have a poorer performance level. Figure 2 Operating Profit Coca Cola
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