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Essay / Research Paper Abstract
A 3 page paper. A brief overview of PepsiCo is presented first, including brands and 2002 revenues and profits. The Asia-Pacific market for soft drink beverages is reported as is the growth potential. The major issues that cause concern about doing business in South Korea are discussed. Bibliography lists 7 sources.
Page Count:
3 pages (~225 words per page)
File: MM12_PGppskr.rtf
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Unformatted sample text from the term paper:
#1 maker of snacks, including Fritos, Doritos, Lays and Ruffles (Hoovers, 2003). They also own Gatorade and Tropicana orange juice brands (Hoovers, 2003). The company also sells Aquafina bottled
water, Dole juices, Lipton ready-to-drink tea and Rold Gold pretzels (Hoovers, 2003). PepsiCo acquired Tropicana in 1998 and merged with The Quaker Oats Company in 2001 (PepsiCo, 2003). And, these
are only some of the brands belonging to PepsiCo. Selected 2002 financial data are presented in the following table. * Total sales: $25,112, which was 6.8 percent lower than
2001 (Hoovers, 2003). * Net Income: $3,313, which represented an increase of 24.5% over 2001 (Hoovers, 2003). PepsiCo sells its brands in more than 200 countries (PepsiCo, 2003). In many
cases, PepsiCos products have a different name in other countries, for instance, in Spain, Frito Lay is known as Matutano (PepsiCo, 2003). Their Frito-Lay brands hold a greater than
50 percent share of the snack chip industry in the U.S. (PepsiCo, 2003). Just three companies have an aggregate market share of 90 percent of the soft drink industry
- Coca-Cola Co., PepsiCo. and Cadbury Cadbury Schweppes (Chura, 2003). accounting for about 90% of volume in the industry PepsiCo has targeted six Asian markets: China, South Korea,
Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002). Ron McEachern, president of PepsiCo Beverages International (PBI) Asia, commented that soft drinks account for only 20 percent of
beverage consumption on the average in Asia (Asia Market Research News, 2002). Even so, the Asia-Pacific soft drinks market had a market value of $50.1 billion in 2001 Global Information
Inc., 2002). New age types of beverages are the most popular with carbonated beverages being the second biggest seller (Global Information Inc., 2002). This is on an average across the
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