Here is the synopsis of our sample research paper on PepsiCo Attractiveness Model. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5 page business case exmplifies an analysis of Pepsico. It provides a 9-Cell Industry Attractiveness Matrix in consideration of market share, petitiveness, and other business aspects. This paper has 4 references.
Page Count:
5 pages (~225 words per page)
File: JV57_JVpepsics.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
excellent. By all indications, it will survive the most recent dip related to Tiger Woods troubles, and a diversification strategy containing responses to competitors and fresh business ideas will improve
prospects for growth over the next year. In the coming year, PepsiCo will be able to take advantage of its new distribution software at the local level, alleviating the local
distribution troubles it has carried for years. This might just give it the jump it needs for expansion internationally. Coca-Colas entry into the
smoothie fruit juice market as consumers continue to look for healthy fruit juice choices is a threat that should be responded to, while another challenge is open in the snacks
market, acquiring new products available in the market and converting them to individual serving sizes. This falls within the 2008 corporate strategy to diversify the company into salty and sweet
snacks, soft drinks, ready-to-drink teas and coffees, orange juice, purified and bottled water, breakfast cereals, grain-based products, and breakfast condiments. The next
steps will be increasing and expanding on several strategic lines: healthy snack food markets and the Power of One strategy. All of this makes the future bright for PepsiCo.
Assessment PepsiCos ranking at the top of its various markets has a positive long-term outlook. Despite
the fact that stocks dip during "hitching-to-a-star" campaigns, like Tiger Woods, the fact remains that PepsiCo bounces back. PepsiCo is well diversified and reaching just about every market, though the
variety of market options for the Power of One strategy keeps expanding. The surprise was that it was a campaign that could be taken globally. PepsiCo continues to do well
...