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Essay / Research Paper Abstract
This 9 page paper assesses PepsiCo as a potential investment. The paper starts by looking at the company background, and then considers the potential vulnerability of the company to changes in the economic environment. The financial performance of the company, including measures of profitability, as well as liquidity and efficiency are presented. The last section of the paper looks at the stock price of the company's general movement over a 12 month period between August 2011 and August 2012. The bibliography cites 10 sources.
Page Count:
9 pages (~225 words per page)
File: TS65_TEpepsico12.doc
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Unformatted sample text from the term paper:
products may be attractive, this does not necessarily mean that the company itself is attractive to an investor. In order to determine the potential traction to investor the background of
the company itself and product range can be considered. In addition, the vulnerability of the company to difficult economic conditions as well is overall financial performance, including share performance can
be assessed. The aim of this paper is to undertake an analysis of PepsiCo in order to determine whether or not this is likely to be a viable investment. 2. Company
Background PepsiCo is an international firm with a diverse range of interests. The foundations of the firm are seen in 1898 when Caleb Bradham, with the creation of a drink
called Pepsi. In 1902 he registered the trademark and founded the Pepsi-Cola Company. The recipe was obtained by Charles Guth following the bankruptcy of the firm in 1931, the
ownership changed hands again in 1941 following a court case where ownership passed to Loft Inc., who changed their name to Pepsi Cola Company. The expansion of the firm
started in the 1960.s with a related diversification, including the development of Diet Pepsi. Expansion continued and following a merger with Frito-Lay in 1965 with the post merger company renamed
PepsiCo. The company has made a large number of acquisitions as well as deferments over the years. Today the firm, which has sales in more than 200 countries, has brands
that may be divided into five categories (PepsiCo, 2012). The Pepsi Cola brands include Pepsi, Mountain Dew, Lipton and Ocean Spray (PepsiCo, 2012). The Frito-Lay brands include not only Frito-lay,
but also Walkers, Doritos and Cheetos (PepsiCo, 2012). The Tropicana group of brands also include Dole and Copella. The Quaker group of brands include a wide range of Quaker
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