Here is the synopsis of our sample research paper on Pepsi Advertising. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3 page paper examines two Diet Pepsi advertisements separated by time, these are the Diet Pepsi Truck and the Guy Watcher adverts. The paper looks at the message, tone, context and covert and overt aspects of the both ads. The bibliography cites 1 source.
Page Count:
3 pages (~225 words per page)
File: TS14_TEpepsiad.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
attention and then be able to communicate a massage that will help a purchase decisions to be made either on seeing the advertisement or later when there is consideration being
made, if we look at a company such as Pepsi and advertisements that are separated by a period of time we can compare who they are trying to approach the
market to sell the same product. Pepsi may be seen as present in a global context, but it is seen differently in each of these times. For this we
will look at the diet Pepsi Truck advertised which is a recent advertisements and a much earlier advertisement, the guy watcher advisement. The latest advertisement is one that looks
to fashion and trends, there is a very scenic beginning with a car broken down in the dessert and a well known star in a tuxedo (P Diddy) on
the way to an awards ceremony. The truck stops and takes the stranded star to the red carpet where the truck is seen as a fashion statement. The aim is
to appear different and young, the target audience to this advertisements are those who may be attracted by the same awards ceremony and are also interested in fashion trends.
The trucks are shown as then being sued by a ranger of stars, keys being given to valets to park and even holding parties inside. The feeling is young and
energetic, making the most of life and embracing all that there is to offer. The subject of the advertisement is marketed by association, there is no direct message regarding diet
Pepsi, but the use of the trucks, all with the clear diet Pepsi wording and logo and the events that it is shown at are all seeking not to promote
...