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Essay / Research Paper Abstract
A 10 page paper that presents a plan for beginning a new airline. Topics include the type of aircraft to be used, beginning routes, motivating personnel, target market and services, code sharing and strengths of the company. Bibliography lists 9 sources.
Page Count:
10 pages (~225 words per page)
File: MM12_PGnwarl.rtf
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Unformatted sample text from the term paper:
and frequently used strategies to improve businesses is benchmarking. Benchmarking is a process wherein one company investigates what another company does in a specific aspect of business and then applies
those strategies and tactics to their company (Dahle, 2001). In other words, you find a company that is very successful and you do the same thing. Of course, the strategies
and procedures must fit the new company. In the case of starting a new airline, the very best model to consider is that of Southwests because this is the only
airline that has enjoyed 31 straight profitable years (Cummngs, 2004). In 1971 Rollin King and Herb Kelleher decided to start a different kind of airline with this motto: "If you
get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it,
people will fly your airline" (Southwest, 1998). This is a good motto for any start-up airline and one that is adopted for this new airline. Brief Business Plan for
Pegasus Air Pegasus Air is backed by $100 million, which is significantly more than most recent new airlines have started with. This amount of funding gives the new airline a
greater potential for success. To assure success, the new airline must be well-capitalized, well-managed and well-planned (World Airline News, 2001). Pegasus Air is all of these things. For instance, the
management team all have years of successful experience in managing airlines, thus, it will be well-managed. As already noted, it is well-capitalized and the planning is comprehensive. Aircraft
Only one type of aircraft will be used, the Boeing 757-300. This aircraft is the most fuel-efficient in the industry (Boeing, 2000). This aircraft is the largest single-aisle twinjet on
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