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Essay / Research Paper Abstract
This 8 page paper looks at the patterns of ownership in media companies and considers how they are changing and developing. The paper looks at five media companies; Rupert Murdoch’s News International, Daily Mail and General Trust PLC (DMGT), Trinity Mirror, United Business Media and Pearson and their holdings. The bibliography cites 12 sources.
Page Count:
8 pages (~225 words per page)
File: TS14_TEmedowner.rtf
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Unformatted sample text from the term paper:
manner, but it also has a great deal of influence, able to impact on the way the audience interprets a story that is reported. There is also increasing competition in
the media world, the evolution of the internet, increasing numbers of terrestrial, cable and satellite television stations, digital radio and the increased competition in the printed media (Boczkowski, 2005). There
have always been pressures on the media to produce immediate results, the media is only as good as its last presentation, audiences are fickle and can be lost easily, this
also means they may be attracted. Media companies are like any other company, they desire a high level of audience, this allows higher levels of revues to be generated both
with the price the audience pay as well as the advertising revenues, which can often be higher than subscriptions for some media types, such as newspapers. The pressures and
desire to gain and retain audiences have resulted in changing patterns in ownership. If we look to the past there had been the practice of empire building in the different
media forms. The press barons of the early twentieth century concentrated on own of newspapers. However today, with increased competition the pattern is not only that of empire building, but
also that of mergers and acquisition, on one hand it is consolidation as expected with any mature industry, on the other hand it is amalgamation of the different media forms
so that companies may retain audiences across the media and across the globe. There are many media companies; if we examine five major media companies then we will be able
to see patterns of ownership emerge. One of the major international media companies is that of News International. The basis of the organisation was the newspapers, including the Sun,
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