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This is a 4 page paper that provides an overview response to two common questions on Parsons applications. Personal experiences related to major and an examination of a successful fashion marketing campaign are included. Bibliography lists 5 sources.
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4 pages (~225 words per page)
File: KW60_KFfashio.doc
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creative expression, it seems to me that fashion is a critical outlet for the expression of individual personality, and that is why Ive decided to devote myself to the study
of it. I have arrived at these conclusions as the result of a variety of personally transformative experiences that I shall now relate. I first became cognizant of fashion
as a way of expressing identity because of my early exposure to a huge variety of cultures across the world. My family loves to travel and consequently, I found myself
traveling all across both Asia and the West as a child. The first thing I would notice upon entering a new country was the clothing worn by the people there.
To me, it was the most immediate and the most interesting way to gain insights into the local culture. Looking at fashions in Middle Eastern countries, I could get a
sense of the respect for culture and tradition that is so important there. Observing the latest fashions in cities like Paris, I became aware of how innovation and the expression
of human individuality was a core value of their culture as well. What is also striking is the diversity of fashion that exists within a single country, indicating the vast
social divides that exist all across the world. Even within my own country of Thailand, I have attended a huge number of fashion shows from designers such as Disaya, Kloset,
and Pichita, and marveled at how each one markets themselves to appeal to different cultural values. This ability to grasp the relation between fashion and value is, to me, central
to effective fashion marketing. Another formative experience for me was visiting the Gaysorn Trend Leader Concept 2010 meeting, where I caught two fashion shows, one for Emilio Pucci and the
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