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Essay / Research Paper Abstract
This 5 page paper is based on a case study of Papa Gene's Herb Garden, specifically, why they survived when their much larger partner folded. The essay comments on primary and support activities, core competencies, intangible assets, and Porter's strategies for a competitive advantage. Bibliography lists 7 sources.
Page Count:
5 pages (~225 words per page)
File: MM12_PGpag.rtf
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Unformatted sample text from the term paper:
Value, 2001). Papa Genos developed an exceptional shipping process, a primary activity in the value chain. Their system was so perfected that they were called to drop-ship plants for magazines,
catalogs and other companies, such as Shepherds Garden Seeds. In fact, this was why Garden.com contacted them to drop-ship large quantities, a core competency for Papa Genos. Garden.com was not
able to ship large orders. Customer service has always been the hallmark of this company and it remained so when they established their own e-commerce Web site and when
they entered the partnership with Garden.com. Their Web site is easy to navigate and offers color photos and an abundance of information for the gardener. This is the second primary
activity at which they excel. The founder, Gene Gage, knew how to market and sell their products, another primary activity in the value chain. The Web site offers numerous
links, each with color pictures. To sell on the Internet, the site must be attractive and must load fast and link fast. Porter comments that Web sites need to provide
communication with the consumer (2001). Papa Genos does this by providing their 800 phone number at the top of the page. Porter suggests getting real-time feedback from customers through things
like surveys (2001). On the day this paper was written, the home page is announcing a Free Drawing to win one of 23 prizes. Papa Genos operations are
smooth and advanced. They are supported by technology. All orders are processed electronically, which is both efficient and effective. The company has used technology to its advantage. Every plant is
coded so that its location can be found on the computer. Gage had experience with this kind of system before but it had never been applied in the plant
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