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Essay / Research Paper Abstract
This 28 page paper provides an analysis of Palm Inc. Palm has held a very wide lead in the PDA market since the company first introduced its Palm Pilot series in 1996. More companies, like Microsoft, are entering their products in the market, presenting a more formidable competition for Palm. This paper covers these topics: a basic introduction to Palm Inc.; barriers to entering the global market and/or retaining a lead in the market, including discussion of endogenous versus exogenous factors; strategic groups, including an explanation of strategic intergroups and intragroups; Boston Consulting Group analysis and other competitive matrices illustrating the industry and market share of PDA operating systems; gaps in the global environment and recommendations. Executive summary included. 7 illustrations included.
Page Count:
28 pages (~225 words per page)
File: MM12_PGpalmpd.rtf
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Unformatted sample text from the term paper:
lead is being challenged by Pocket PC devices and the likely future success by Symbian-based Phone-PDAs. Palm OS PDAs should retain its lead in the USA, but some experts
suggest that Palm-based PDAs may not have enough strength outside the U.S. to remain in the worldwide leader past 2005. Palm introduced its Palm Pilot PDAs in 1996 and
captured an overwhelming lead in the industry, a position it still holds. However, competitors are desperately trying to unseat Palm as the leader in the world. Microsoft, HP, Compaq and
other leading PC companies have introduced their own pocket PC-based products that are gaining a market share. Linux-based PDAs are also appearing and may do well in a few years.
Additionally, Phone-PDAs using Symbians Epoc OS will pose a competitive threat to Palm. The future winner depends on how the PDA market evolves. The more capability future PDAs need, the
better the Pocket PC stack up against Palm devices. If Phone-PDAs take off, Epoc-based products are likely to further erode Palms position. Experts predict that Palm may enjoy increased unit
sales over the next five years. At the same time, these experts say that Palm will lose more than half its current market share. These analyses are based on the
fact that Microsofts Win CE- Pocket PC OS has been successful in gaining a 20 percent market share in just a few years. To retain its lead and profitability, Palm
must evolve and innovate. They are currently working on a new operating system for expanded functionality of their PDAs. They also need to introduce high-end devices that can compete directly
with the Windows CE Pocket PC-based products such as Compaqs iPAQ, Hewlett-Packard, Nokia and Casio. Regardless of what industry experts forecast, they leave out one important factor - Palm
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