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Essay / Research Paper Abstract
This 9-page paper discusses the theories behind public relations, and how small and medium enterprises are using PR to help grow their businesses. Bibliography lists 15 sources.
Page Count:
9 pages (~225 words per page)
File: D0_MTsmepubli.rtf
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Unformatted sample text from the term paper:
smile. He will likely point out that he tried to get a press release in the local paper, but only got a brief mention or got nothing at all. This
gentleman will also likely say that his business wouldnt be of interest to the media. To the media, possibly not. But
of interest to the community? That might be another matter. Given the proliferation of global competition, businesses, especially small businesses, are finding
theyre more pressed to boost awareness of their product or service to the public. The problem is, their perception of public relations is limited to the occasional press release or
television mention. In this paper, well attempt to introduce an overview of public relations, while demonstrating PR theory. Well also show
how some small businesses have been able to use public relations to build awareness of their companies. What is PR? In
previous times, the field of public relations was used for crisis communications; in other words the steps a company would take during a crisis situation (Sorter, 1998). During such times,
PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (2005) also indicated in his tale of public
relations disasters that public relations consultants were once "deployed by corporates and governments agencies to manage any disastrous PR." However, the actual
definition of public relations involves both managing and controlling the flow of information from an entity (a company or organization) and stakeholders (Grunig and Hunt, 1984).
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