Here is the synopsis of our sample research paper on PROS AND CONS OF FRANCHISING. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 5-page paper lists advantages and disadvantages of franchising. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: AS43_MTfranmark.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
the pros and cons of franchising its business. This is an interesting scenario - to hear it from the "entrepreneurial" side, franchising is
the only way to go if someone wants to own his own business. All thats required is some kind of buy-in, and then that person is set for life. But
what are the advantages and disadvantages of franchising for the potential franchisor? Franchising, in its most basic form, is defined as a legal agreement
and an ongoing relationship between parties - the franchisor agrees to provide license and privilege to do business as well help with organizing, training, merchandising and management (Sharp). In return,
the franchisee pays fees and royalties to the franchisor (Sharp). In this relationship, the franchisor furnishes the product, trademark, name and idea to an independent business owner who, in turn,
agrees to sell the products and pay a percentage of the proceeds back to the franchisor (Sharp). The main advantage of a franchising
arrangement between a franchisor and franchisee is that it allows the former to grow a business more quickly. A businessman or businesswoman who may not have the capital or money
to expand, but knows there is a market out there, doesnt have to raise funds or invest much of anything - the franchisee does it all. This leaves capital free
for the franchisor to pursue other avenues. This has especially been helpful for franchisors who are interested in expanding abroad. Rather than going to
some exotic country to set up shop, a franchisor in the home country can approach a potential "master franchisee" in the host country to sell rights to develop units, or
...