Here is the synopsis of our sample research paper on PROMOTIONAL THOUGHTS FROM A KNOWTHIS.COM TUTORIAL. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 3-page paper provides information about promotion and sales programs, as well as an analysis about the tutorial in question. Bibliography lists 3 sources.
Page Count:
3 pages (~225 words per page)
File: D0_MTprodectu.rtf
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Unformatted sample text from the term paper:
process can be the best process when moving from point A, to point B (and beyond) is required. One tutorial that is sometimes used when it comes to business decisions
and marketing is Knowthis.com. Well use this to try to determine advice or suggestions relating to marketing that we might offer to an IT manager on the basis of the
tutorial. The section well reference is "Promotion Decisions," with the topics consisting of promotion decisions, advertising, advertising campaign and sales promotion.
The positives about this tutorial is that it teaches the users, up front, that promotion is not the same as advertising, though advertising is an important part of promotion (Knowthis.com,
2008). The tutorial then goes into the definition of promotion - which is a form of communication relying on various methods to reach a specific audience with a specific message
to achieve a specific objective (more often than not, that objective is a call to action, such as buying a product) (Knowthis.com, 2008). Furthermore, the promotion section teaches an interesting
truism, namely that an effective promotional strategy means the marketer needs to align the promotional goals with that of the other marketing mix, such as placement, pricing and the product
itself (Knowthis.com, 2008). The tutorial then moves toward more specifics, focusing on advertising and sales. The advertising section ponts out that objective, budget and message are important - then follows
the correct media (which can range from print, to sponsorship opportunities, to Internet) (Knowthis.com, 2008). Also important on the advertising side is measuring results. (Knowthis.com, 2008).
On the sales end, the tutorial pops the bubble that sales only means "face-to-face" salesmen; in other words there are more ways to actually sell
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