Here is the synopsis of our sample research paper on PRICING, MYSTERY AND THE MARKETING MIX. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 6-page paper discusses the difficulty of pricing as part of the marketing mix. Bibliography lists 3 sources.
Page Count:
6 pages (~225 words per page)
File: AS43_MTpriccomm.rtf
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Unformatted sample text from the term paper:
place (distribution) and pricing. The first three are pretty straightforward; defining the product (or service), determining how to promote it and the best way to get it to the consumer
are somewhat easy to plan. But pricing arguably is the trickiest component of the 4 Ps. Pricing can either ensure that the product is a terrific sell-out, or can ensure
that the product bombs as it stays on the shelves. But how does one price a product or service so it attracts customers, while earning the firm a profit? Why
is it that one product sells better than another, even at a higher price? The answer it uncertain; this is why pricing, out of the 4 Ps of marketing, can
be considered one of the greatest marketing mysteries. Professionals spend years trying to answer these questions about pricing. They read every book they
can find about how to set the right price to make a good move. They try everything, from discounts, to two-for-ones, to charging more. They run pricing tests to see
what strategy will do a better job of moving a good. But even grizzled marketers who have been in the industry forever admit that price is one of the few
things over which they really have little knowledge or effect. From the basics of marketing and from readings, we know a few
"hard" facts about pricing. For one thing, we know that the general rule of thumb about pricing involves an estimate of the demand curve for a product, the calculation of
costs, an understanding of environmental factors, the setting of pricing objectives (such as profit maximization or price stabilization) and then determining the pricing (Pricing Strategy). We know that we want
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