Here is the synopsis of our sample research paper on PR/Marketing Interview. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
4 pages in length. The writer addresses 3 topics: key global PR trends; the differences in publicity and advertising in terms of their impact on publics; and when proactive PR planning and reactive crisis management are implemented. Bibliography lists 3 sources.
Page Count:
4 pages (~225 words per page)
File: LM1_TLCPRintvw.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
the clear advantage of online commerce is the ease with which the merchant can reach out to the consumer. In effect, the retailer has set up shop in a
singular location that everyone worldwide can access. No longer is time or location a barrier when it comes to finding ones niche market, inasmuch as the Internet has opened
up an entirely new marketing tactic. To be sure, merchants are not the only ones to benefit from e-business; by allowing people to buy items from the comfort of
their own homes and offices - be it books or automobiles - online commerce has made it possible for busy people to address their purchasing needs at their convenience.
"Anyone who has been online for a while knows that the Internet is for real. Many of your customers are already online, and many more are signing up every
day" (Langdon, no date, p. PG). For example, business marketing is not what it used to be. With the advent of Internet advertising that reaches far beyond the limited
scope of brick-and-mortar stores, business owners are readily able to reach across the globe in order to sell their products. While this technological advance has proven essential for both
small and large companies alike, it has also come to represent a new wave of guerrilla marketing tactics if the overabundance of Internet retailers expect to effectively compete with one
another. Brian ODonnell has come to understand just how important this aspect of marketing is to his Armitage Ace Hardware store, which he has only just recently taken online.
By doing so, ODonnell has placed himself squarely in the middle of some of the most innovative marketing structures in business history. "...By ambushing, zigging and zagging, Mr.
...