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Essay / Research Paper Abstract
This paper looks at the valuable relationship that has been established between science and public relations, in contrast to traditional journalism. The paper posits that PR's crisp, clean approach has already aided and will continue to be the best format for science news in the future. Bibliography lists 3 sources. jvPRnsci.rtf
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3 pages (~225 words per page)
File: D0_jvPRnsci.rtf
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the way of helping it get the word out. Journalism is stuck with its judgmental stance toward all news, making it a poor relater of straight news. This is simply
good PR, which is why public relations has come to play a significant role in bringing science news into the mass media. When
Robert Macfarlane wrote about the Human Genome Project, he chose not to write an informative piece that would provide the public with information on which to base its own decisions,
but to focus on the battle between the British and American labs duking it out for funding in the fight to discover the genome sequence first. In that piece, Macfarlanes
tone could be called nothing less than snide. And, even more derogatory, he called the battle between the heads of the competing labs a public relations "stunt," when in fact,
the two heads truly did not trust one another. In contrast, when Kitty Bean Yancey announced the opening of the Marian Koshland
Science Museum on the Mall in Washington, D.C. in a public relations piece, all the spiteful caterwauling was decidedly missing from the piece.
Yancey wrote: "Today, the National Academy of Sciences in Washington, D.C., opens its Marian Koshland Science Museum. The museum (koshland-science-museum.org) will
help visitors understand scientific issues such as global warming and DNA analysis via interactive exhibits, displays and videos." (Yancey D.07). This was followed
by one sentence describing who Marian Koshland was and little else. In contrast, Macfarlane wrote: "Now this is a tremendous story -
...