Here is the synopsis of our sample research paper on PORSCHE AND AN ANALYSIS OF THE AUTO INDUSTRY. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 24-page paper provides an thorough overview of the automaker industry in general and Porsche AG in particular. Bibliography lists 5 sources.
Page Count:
24 pages (~225 words per page)
File: D0_MTporsanly.rtf
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Unformatted sample text from the term paper:
isnt just a car-maker; Porsche also sells a brand, and a way of living. The Porsche brand is primarily known as a sports car with style. While the product has
the power and velocity of a race car, it has the design and comfort of a luxury car. This differentiation and distinction has led to a company that manufactures cars
for customers who are extraordinarily loyal and very aware of the status of owning and driving a Porsche. Porsche was launched in
the 1930s by Ferdinand Porsche. During the companys close to 70 years, it came up with the Volkswagen Beetle prototype, came close to washing out in the 1990s, then had
a resurgence which sees it in its current position today, as a company that is certain of its niche and market, and that takes great care and invests a large
number of resources in continuing to cater to that market. The firms strategy is pretty straightforward; it does well in the
small amount it produces (something like 100,000 cars a year). It excels in one niche - sports cars - and has made a name for itself on the racing circuit.
In the operations, the company has also excelled, cutting back to lean manufacturing habits that have involved outsourcing and strategic partnerships. Porsche
has managed to differentiate itself in an industry that that is highly competitive and highly depending on a functioning supply chain to both manufacture and distribute the vehicles. Interestingly enough,
even in the midst of the worlds recession, during which much of the automobile industry has been in decline, Porsche has weathered the current recession very well and in a
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