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Essay / Research Paper Abstract
This 5-page paper discusses the launch of a fictitious Pilates franchise and the business requirements necessary. Bibliography lists 3 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTbusplexa.rtf
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Unformatted sample text from the term paper:
ideas, as well as analyzing how different businesses operate in a global/legal environment. For purposes of this paper, weve selected Pilates studio franchisee, a location in which individuals can take
specific classes or work out on their own. The goal of this particular business is pretty basic -- it would be to
offer services (and to an extent, products), to people interested in bettering their health and physical condition. Pilates is a cross between yoga, calisthenics and stretching exercises, and is geared
toward helping with body alignment while strengthening abs, back and stabilizer muscles (Waehner, 2005). The services provided are Pilates, a technique that
focuses on strength, flexibility and general overall increased health. This is a service that would likely be provided either through scheduled classes, or through self-workout. The scheduled classes could last
for an hour and be offered at certain times during the week, keeping in mind the target market bases convenience. Target
customers are likely to be women, between the ages of 23 and 60, who require everything from better posture and strength, to a better back alignment and abs strengthening. Most
of the women are going to be health conscious. Others might be recovering from some kind of accident. Some people do use Pilates in lieu of physical therapy, so this
might be a good market to consider in this particular situation. Another good target market is going to be chiropractors. As chiropractors
are interested in alignment and ensuring their patients spines continues to be strong, they can refer their patients to the Pilates studio in question (while the studio refers patients to
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