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Essay / Research Paper Abstract
This 5-page paper discusses how a business owner would set up a franchise of a Pilates studio. Also included are discussions about legal business entities and what considerations the company would consider on a global basis. Bibliography lists 4 sources.
Page Count:
5 pages (~225 words per page)
File: D0_MTpilaplan.rtf
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Unformatted sample text from the term paper:
the headquarters is supplying added marketing help and materials. The goal of the business is to provide a place where individuals can enjoy the benefits of a Pilates program
either on their own or through scheduled classes. Ultimately, the overall goals for the customers are to help them improve their health and well-being so they can have a better
quality of life. This is done through on-site training, as well as the afore-mentioned classes. The business also offers convenience, as the customer can come in whenever he/she wants to
do the exercises (unless he/she wants a scheduled class). The franchise (we assume) would be located in a neighborhood shopping center (anchored by a grocery store) in a heavily-traveled area,
with good foot traffic and visibility. The studio will be opened seven days a week, but with shortened hours on Sundays. The target customers would primarily be women between the
ages of 18 and 65, with emphasis on the 25-50 year olds. Were focusing on women because women tend to be more involved with the strength and toning exercises, versus
men, who like to bulk up and are more interested in cardio. Now we need to determine a legal set-up for the entity. The choices for U.S. entities include
sole proprietorships, partnerships, corporations and limited liability corporations, or LLCs. Sole proprietorships, as the title implies, are individuals who transact business using their own names (or some kind of DBA
- "doing business as" designation) (Fons, 2005). With a sole proprietorship, the business owner has personal liability for all business debts (Fons, 2005). This means if the individuals business creates
problems with a breach of contract, the owner is responsible for the damages - and the complainant can go after the owners personal assets, cars, investments and even house (Fons,
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