Sample Essay on:
PHILIPS AND MATSUSHITA

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Essay / Research Paper Abstract

This paper examines two long-term technology/electronics firms, Philips Electronics of The Netherlands and Matsushita Group in Japan. The paper discusses each company's history and determines why neither company is doing so well in their markets. Bibliography lists 5 sources.

Page Count:

5 pages (~225 words per page)

File: D0_MTphimit.rtf

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Unformatted sample text from the term paper:

form was going to do quite well. Tech stocks were booming, R&D seemed limitless and the investment money just kept pouring in. This was terrific for companies such as Philips Electronics in the Netherlands and Matsushita Group in Japan. Philips, which had introduced mass-produced light bulbs to the world during the early part of the 20th century, was known for its pioneering spirit and its ability to leap on a trend and make money from it - note the cassette tape and the compact disk, both of which are very much in use today. Meanwhile, Matsushita Group, which was founded as Matsushita Electronic Industrial Company, also pioneered a great deal, including digital components and other high-tech equipment which, for a time, supplanted Philips as the number one provider of semiconductor chips to the world. The downturn in the economy has, however, hurt both of these giants, both of whom have a long history of weathering economic ups and downs. Whether either company can pull out of the current recession is only conjecture, but both companies have bosses at the helms who are trying their best. The purpose of this paper is to compare and contrast the two electronic giants, Philips Electronics in the Netherlands and Matsushita Electronic in Japan, and to determine if their longevity and staying power can help get them back to where they were a little more than a decade ago. The one thing these two powerhouse electronics firms share these days is that the economy is taking its toll on both companies. Like many other electronics firms throughout the world, both are suffering from dwindling demand for their products as the world recession moves on (Lamb and Ojo, 2001). Excess ...

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