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Essay / Research Paper Abstract
This 10 page paper performs an in-depth analysis of Nike using a PESTLE analysis, looking at the political, economic, social, technological, legal and environmental influences on the company and the impact they are having as well as the companies responses. The bibliography cites 10 sources.
Page Count:
10 pages (~225 words per page)
File: TS14_TEpestnike.rtf
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Unformatted sample text from the term paper:
act in relationship to each other, however we need to consider them individuals before being able to apply them to the company or industry we are specifically examining.
There is also a further adaptation to this PESTLE with the additional letter standing for legal and environmental. This type of analysis also has wide uses, it has
been used by some eastern European government in their economic planning (Healey, 1994). A PEST analysis looks at the macro environment that the company operates in, but in terms of
the whole economy and social influences as well as factors for the specific sector. Political The political environment can be seen
as influences many of the factors commercial factors. For example, in a right wing governmental environment where there are policies of capitalism and free market enterprise there may make trading
easier, reducing barriers to trade. Freeing up markets to international competitors and reducing trade tariffs, whereas a left wing government in power where taxation has traditionally been higher to match
the higher levels of social spending may increase the pressures on business and reduce the potential profits. There are many political factors that
may impact on Nike. As an international company, there is a strong association with their home nation. This American based firm sells anything sports related from trainers and football
boots to T-shirts and sweatbands (Thompson, 1997). As such this company has some very profound strengths. The brand name is recognised on a global basis and perceived as a good
quality brand with superior performance. It has also gained a reputation as a designer label, and as such has become very attractive to many teenagers and fashion conscious young
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