Here is the synopsis of our sample research paper on PEARSON EDUCATION -- AN ANALYSIS. Have the paper e-mailed to you 24/7/365.
Essay / Research Paper Abstract
This 11-page paper offers an overview of Pearson Education, a unit of publisher Pearson plc. In addition to offering a discussion about Pearson and the educational textbook industry, the paper also provides a discussion of the Five Forces in terms of the industry as well. Bibliography lists 5 sources.
Page Count:
11 pages (~225 words per page)
File: D0_MTpeared.rtf
Buy This Term Paper »
Unformatted sample text from the term paper:
model within the educational publishing industry in general. Pearson Education, a unit of the UK-based media group Pearson plc, is the worlds
largest educational publisher (Anderson, 2004). The company edits, prints and releases textbooks, workbooks and additional educational materials for elementary schools, higher education and professional markets throughout the world (Anderson, 2004).
This particular unit also operates assessment and skill development divisions, including the Learning Network, which is an educational resource online for teachers
and their students (Anderson, 2004). The academic imprints of Pearson Education include Pearson Addison Wesley, Pearson Longman, Pearson Allyn & Bacon and
Pearson Prentice Hall (Anderson, 2004). Professional imprints include Cisco Press and Adobe Press (Anderson, 2004). Pearson plc itself is a publisher of
many things -- including The Financial Times in the UK. But like many media conglomerates and publishers, Pearson is struggling economically to get itself out of the red and into
the black (and well address this issue later on in the paper). The education unit of the company, however, has held its own, with two-thirds of the revenue for the
entire company coming from the educational unit (Anderson, 2004). Printing and Publishing/Textbooks -- Industry Overview Pearson Education is a subset of the
publishing industry, which is a subset of the printing industry. While printing has been in vogue, as have books, since Gutenburg first printed the Bible on his antiquated press during
the 17th century, vast changes are occurring gin the industry. During the past handful of decades, the publishing industry as a whole, and the educational textbook industry, have both gone
...