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Essay / Research Paper Abstract
A 10 page research paper that examines how PBS gains the majority of its funding through corporate partnerships and achieves is mission goals through strategic alliances. The writer examines controversy in regards to this subject. and assesses the legitimacy of such criticism by constructing an evaluation of PBS's utilization of corporate sponsorship and strategic alliances as its primary support of broadcast operations. This evaluation is offered within the context of PBS's history and its continuing use of technology and innovation. Bibliography lists 10 sources.
Page Count:
10 pages (~225 words per page)
File: D0_khpbs.rtf
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Unformatted sample text from the term paper:
television stations. PBS receives federal funding, but it obtains the majority of its operating revenue from other sources, such as corporations, foundations, associations, and the general public. This aspect
of PBS has been a source of some controversy and contention because this nonprofit was created as an educationally-oriented alternative to commercial television that was intended to be commercial-free and,
therefore, without the inherent bias that results from close ties to the commercial and corporate world. The following examination of PBS assesses the legitimacy of such criticism by constructing an
evaluation of PBSs utilization of corporate sponsorship and strategic alliances as its primary support of broadcast operations. This evaluation is offered within the context of PBSs history and its continuing
use of technology and innovation. Background Before discussing PBS specifically, it is pertinent to discuss what, precisely, is meant by the term "strategic alliance." Basically, this refers to the
new ways in which nonprofits and corporations are "finding new ways to work together to achieve their goals and contribute to society" (Austin, 2000, p. 1). Throughout the nation, businesses,
corporations and non-profits have been striving to implement cross-sector collaboration efforts and these have been occurring on a variety of levels between a variety of businesses and organizations. Regarding
this trend, Austin points out that the "era of ever-bigger national government is coming to an end" (Austin, 2000, p. 7). In previous eras, most notably the Great Society of
the President Lyndon Johnson administration of the 1960s, American society looked to government to solve systemic societal problems while providing a plethora of social services. This paradigm has changed and
the perspective now is that society can no longer look to federal or state governments to be the sole problem-solvers of societal ills or necessities (Austin, 2000). This paradigm shift
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