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Essay / Research Paper Abstract
This 4 page paper gives a general overview of Coca-Cola, looking at the company themselves, their products, the structure of the organization and the way it undertakes business as well as identifying the core competencies the core strategies. The bibliography cites 6 sources.
Page Count:
4 pages (~225 words per page)
File: TS14_TEcokeover.rtf
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Unformatted sample text from the term paper:
not limited to a single drink or brand, there has been some diversification into other beverages, such as the Minute Maid range of product, A&W, Five Alive, Dasani, and Pibb,
the company has also recently bought a monitory interest in Innocent Drinks, makers of fruit smoothies mainly in the UK. However, the core product remains coca cola, and diet
coke. The firm has made some acquisitions, such as A&W etc., but has lost on in some instances such as the sale of Gatorade to PepsciCo. From this is
may be seen that the firm is one that is focused clearly on the non alcoholic beverage sector. The strategy of the
core brand; Coca cola, appears to be one of seeking world domination in the beverage market, having gained a leadership position, in the cola market and having the second position
in the diet cola market behind Diet Pepsi (Kotler and Keller, 2008). However this takes a great deal of resources. Geographically the company is active in over 200 countries, and
60% of the sales come from outside the United States. In terms of market share the company commands in the region of a 45% share of the soft drinks market,
and overall the drinks account for 2% of the liquid intake of the world (MSN Money, 2010). between 2002 and 2005 there has been a major decrease from an
already declining share of 57% of this market to under 45%, with bottled water and flavoured milks being bought instead (Buzalka, 2007). The product is obviously liked, but as seen
Coca-Cola itself is not the bottler and this is delegated to subsidiary or independent contractors in each company, therefore the company has limited roles, the main one may be seen
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