Sample Essay on:
Overcoming Barriers to Bring 3D TV to Market

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Essay / Research Paper Abstract

This 5 page paper considers some of the difficulties faced by management in trying to bring 3D TV to the market and the way that the challenges were overcome, including the need for changes in consumer attitudes and choices in technology. The bibliography cites 3 sources.

Page Count:

5 pages (~225 words per page)

File: TS14_TE3DTVmark.rtf

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Unformatted sample text from the term paper:

television (TV). The concept of three-dimensional television has been around for many decades, the first application of 3-D technology for movies was in the 1950s, with United Artists film Bwana Devil released in 1952, and later House of Wax in 1953. As the digital televisions became more widespread and technology has moved ahead the idea of 3-D TV has remained in the minds of the developers and watchers. However, attempts to bring 3-D TV, with the utilization of blue/red disposable glasses were generally unsuccessful, due to quality issues. The idea remained in the realm of science fiction, major barriers existed in terms of technological development as well as quality. As technologies developed 3-D television has become a potential reality, with the launch of 3-D televisions taking place in 2010. However, to bring these new technological innovations to market management to overcome a large number of barriers, including the perception of low quality, accept the new technology, as well as issues with the high price of technology that has emerged as result of billions of dollars of investment in research and development. Although the idea of 3-D technology was seen in the 1950s, and he started to become a potential reality as the technology supporting televisions emerge, with plasma, LCD the LEDs or being developed. The problems faced by 3-D television manufacturers were involved the concepts of quality, as well as the need for television programs be available in 3-D before consumers would see any need to purchase a 3-D television set. Therefore, it was a chicken and egg situation, television manufacturers to sell the TV sets they needed to persuade television companies and program makers to make a broadcast in 3-D, but unless there were television owners with the technology the company is unlikely to adopt the new format. ...

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