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Essay / Research Paper Abstract
This is a 3 page paper that provides an overview of outlining a research project. An example project dealing with banking innovations is used. Bibliography lists 10 sources.
Page Count:
3 pages (~225 words per page)
File: KW60_KFbinnov.doc
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has any influence on this impact. This research is pertinent, as a trend towards increasing regulation of service and structure formats in the banking industry has established conditions in which
innovations in those areas are positively critical to future growth (Mahajan & Rose, 1984; Nightingale & Poll, 2000). These innovations can be either technological or legislative in nature (Berger, Kashyap,
& Scalise, 1995). Certainly, this is entirely possible, as the banking industry in particular is predominantly service-oriented and does not have to deal with concerns related to physical products and
intellectual property when innovating (Lyons, Chatman, & Joyce, 2007). Banks that wish to success in the contemporary competitive climate must leverage this competition into a motivating force for organizational changes
and innovation (Guimaraes, Brandon, & Guimaraes, 2009). Participants The participants in this research project will be banking customers from a specific range of ages. They will be
selected using random selection processes from a research panel that is provided by the researcher. Ethical concerns are met by ensuring the anonymity of respondents; not even researchers will know
which responses come from which source, only that the source was real and credible. Research Method and Design The method used in this research project is the
administration of a survey. This is justified because to answer the research question, new data is needed in the form of customer satisfaction metrics, and corresponding demographic information. A survey
with carefully structured questions is an excellent way to derive specific pieces of information such as this. Method The survey and the method used to analyze the data
will be quantitative. This will allow for the direct numerical comparison of measurements, as well as statistical analysis for significance. Quantitative research is most often used in cases such as
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