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Essay / Research Paper Abstract
An 8 page narrative outline (in paragraphs, but with outline headings) expanding on the introductory KSmgmtSonyPS2Rel.rtf. This outline includes information regarding leadership theory, TQM and marketing theory that the introductory paper only mentions in passing. Bibliography lists 27 sources.
Page Count:
8 pages (~225 words per page)
File: CC6_KSmgSonPS2RelOut.rtf
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Unformatted sample text from the term paper:
clich? of sales trainers is, "People dont plan to fail, they fail to plan." The same appears to have happened to Sony in its release of the long-awaited PlayStation
2 (PS2). Certainly Sonys management did not plan to release an unfinished product to the market, but that was the result, regardless of the intention behind it. B. It
was Sonys haste to achieve first-mover advantage that caused it to unwisely release a product to the market that was not ready for release. Microsoft was due to release
its X-box for the holiday sales season of 2000, and it was Sonys goal to introduce its next-generation video game station well in advance of the debut of the X-box.
Quality problems plagued the product, however, all of which can be traced to Sonys management. II. The Problem A. Sony introduced the PS2 in the United States in October
2000, seven months after its release in Japan. It promised US retailers an initial collective quantity one million units for the launch, set for the beginning of the Christmas
sales season in the US. Quality problems in Japan resulted from a too-soon release and from rushing to market a product not ready to launch. First-mover advantage aside,
the primary reason for the rush was to reach the market with the PS2 before Microsofts scheduled release of its X-box. Sony did not provide enough units to the
US to fill presales, some as old as ten months. B. It has been four years since the launch and Sony has lost market share in video games, but the
PS2 is Sonys most profitable product. One observer writes, "It breaks my heart to see yet another hardworking company fail because executive management cant seem to pull the teams
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