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Essay / Research Paper Abstract
A 13 page paper discussing conditions at Cessna Aircraft and the usefulness of organizational intervention for directing organizational change. Cessna's willingness to give customers what they want in small aircraft has been the key to its success in the past and in the present. It has made organizational changes in recent years geared toward increasing manufacturing efficiency, but those changes appear to have been implemented in the absence of a larger, grander plan. The purpose here is to identify two of these areas and then to suggest means of using them effectively for organizational development. The paper discusses changes in terms of Porter's power of suppliers, TQM and JIT. Bibliography lists 5 sources.
Page Count:
13 pages (~225 words per page)
File: CC6_KScessna.rtf
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Unformatted sample text from the term paper:
is only 25 years away from celebrating its first century in business. It has been the leader in its industry for nearly all of its 75 years, and one
key to its longevity and success has been its willingness to change with the times and with changing customer tastes and needs. It still manufactures the small personal aircraft
for which it became so well known, but it also provides businesses and other large private organizations with small jets. Cessnas willingness to
give customers what they want in small aircraft has been the key to its success in the past and in the present. It has made organizational changes in recent
years geared toward increasing manufacturing efficiency, but those changes appear to have been implemented in the absence of a larger, grander plan. The purpose here is to identify two
of these areas and then to suggest means of using them effectively for organizational development. The Company
When Clyde Cessna introduced his cantilever-designed airplane in 1927, non-military flight still was not an overly common occurrence. A few of todays big airlines existed; Delta had
just won a government contract to provide airmail service. Aircraft had been used during World War I a few years earlier, but there still had not been even a
quarter century span of time between Clyde Cessnas creation and the first fledgling flights of the Wright Brothers at Kitty Hawk on North Carolinas Outer Banks. Clyde Cessna did
not enter a mature industry. Rather, he created one. For decades, Cessna has been the reigning leader of the small aircraft industry.
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