Here is the synopsis of our sample research paper on Organization Positioning and Differentiation Strategies
SAFECO Insurance Company and GEICO Insurance Company
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Essay / Research Paper Abstract
This is an 8 page paper which discusses the positioning and differentiation strategies of Safeco Insurance Company and Geico Insurance Company.
The bibliography has 5 sources.
Page Count:
8 pages (~225 words per page)
File: D0_JHGeic.rtf
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Unformatted sample text from the term paper:
distributing their products. Each insurance carrier also uses various innovative initiatives and strategies, which are primarily aimed at streamlining the various insurance transactions for the consumer and the agent.
Each insurance carrier is also looking for ways to gain a greater efficiency from the agency system. Distribution is one of the primarily focuses because it is critical to
an insurance companys success. Todays market with all the technological advances has created an even more highly competitive market. Marketing ranks high on the lists of priorities as
well. In fact, the issues of marketing and distribution are so closely intertwined that they could almost be considered as one. Most insurance is marketed, sold and serviced
by either direct marketing such as the internet, or by captive or independent producers (agents). To remain competitive and successful in todays insurance market, companies have to be mindful of
their positioning and differential strategies. COMPANY BACKGROUND - SAFECO INSURANCE COMPANY Safeco Insurance Company was founded in 1923, when an insurance executive named Hawthorne K. Dent organized the insurance company
to combine the financial stability and the responsibility of an investor-owned stock company with the attributes of a preferred risk underwriting and lower prices of a mutual or policy-owned company
(Safeco, 2006). He based his new company in Seattle, which was far from the recognized insurance centers of the Northeast (Safeco, 2006). The company was first called General Insurance Company
of America Corporation or "The General" (Safeco, 2006). Because it was the first of its kind, Safeco was initially dismissed as an impossible idea, but as the years passed,
the company became known for its competitive prices and exceptional service (Safeco, 2006). As early as 1953, the General Insurance Company of America Corporation started working on technology that would
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