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Essay / Research Paper Abstract
This 12 page paper examines the online travel agency Orbitz; take the staff by looking at the company background on composition and then undertakes analysis using Porter's five forces model to examine the company within its competitive environment. The use of technology within the company is also examined along with the ethical decision-making practices. The bibliography cites 14 sources.
Page Count:
12 pages (~225 words per page)
File: TS14_TEorbitz.rtf
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Unformatted sample text from the term paper:
1. Introduction Orbitz is one of the top three online travel agencies; the firm has grown in a relativity short time to a dominant supplier
that is highly competitive. To examine the company, the reasons behind its apparent success in gaining market share in this position in the markets we can look at the background
of the company and use a model such as Porters five forces, as well as considered using technology, to examine its position. When looking at Orbitz is appears that the
company is very successful, but it was one founded on the basis of self-interest in order to protect market position and leverage market power, rather than as a vision to
enhance the markets will create more consumer choices. This is an attitude which appears to be continuing in the way that the company is operating. 2. Company Background 2.1 History The
history of Orbitz to us back in 1999, when a venture, referred to as T2, was announced by four airlines; United Airlines Inc., Delta Airlines Inc., Continental Airlines Inc., and
Northwest Airlines Inc., who have formed a strategic alliance and announced that together they would launch a new online travel service (Orbtiz, 2008). The partnership was incorporated on the 24th
of February 2000, as DUNC LCC, and DUNC Inc. was created on the fourth of May 2000. In March 2000 the four partners were joined by a fifth partner; American
Airlines (Orbtiz, 2008). The project started with initial funding of about $100 million, and in July 2000 the named Orbitz was officially taken on. The company started out with a
new 12 employees (Orbtiz, 2008). There was a great deal of buzz in the industry regarding the venture, the five partners controlled 90%
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