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Essay / Research Paper Abstract
A 4 page paper discussing the fact that some forms of advertising are better for specific companies than are others. marketers must choose the best venues and types of advertising possible in promoting their products. The purpose here is to select three companies and to persuade them that one form of advertising is preferable over other forms. The companies selected are the makers of Pantene shampoos, Meow Mix® cat food and Microsoft Network (MSN). Bibliography lists 4 sources.
Page Count:
4 pages (~225 words per page)
File: CC6_KSadvTypes.rtf
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Unformatted sample text from the term paper:
reasons that Dell(r) computers and Budweiser(r) beer are advertised during the Super Bowl each year and maid services and disposable diapers typically are not. Of course marketers must choose
the best venues and types of advertising possible in promoting their products. The purpose here is to select three companies and to persuade them that one form of advertising
is preferable over other forms. The companies selected are the makers of Pantene shampoos, Meow Mix(r) cat food and Microsoft Network (MSN). Makers of Pantene Products
Those viewing televised product advertisements such as that for Pantene Pro V(r) intellectually understand that what is shown on commercials is not necessarily indicative of the
results they can obtain through use of the product being advertised. Nevertheless, we are taken with the computer-enhanced images of long, silky, glimmering hair.
Most understand that using the product will not make them look like the model used in the commercial, but the promise of achieving results that even approach those
indicated is enticing. Everyone uses shampoo anyway, so why should we not try the Pantene Pro V(r) when shopping for it the next time? If the commercial has
been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow Mix Cat Food
There are many anecdotal reports that claim pet food and pet supplies to be "recession proof," meaning that individuals will purchase items for their pets before they cut
down on or cut out other types of purchases. The makers of Meow Mix(r) cat food appear to rely on this perspective. Every cat owner knows that hairballs
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